No matter how you look at it, social media is here to stay. One of the most common things I hear from my clients is that they are completely overwhelmed by social media. Many small business owners either do not know where to start, where to concentrate their efforts or they are completely bogged down by the idea alone.There are so many social media platforms and the speed, quality and quantity of content being produced and consumed is staggering. It’s not surprising that so many small business owners get overwhelmed.
Social media should be helping your business:
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Find new customers
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Generate new customer leads
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Nurture prospective customers
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Convert these leads into actual customers
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Empower brand ambassadors to promote your business via ‘word of mouth’
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Listen to what customers are saying.